Are you sick of having your strong technical skill sets overlooked during promotions while your technically inferior peers accelerate into executive roles?
cli:~$ Elevate Your Personal Brand · EPB
Unlock the Incredible Power of Personal Branding
A game-changing personal branding program for technical professionals — a comprehensive online course you can take at your own pace.
Whether you acknowledge it or not, you already have a personal brand. This practical course shares proven strategies to develop a strong one, quickly.
Self-paced online course · 8 hours and 30 minutes of video content
Is this you?
You already have a personal brand.
Do you want to gain industry respect, accelerate into an executive role, boost your earnings, or become an authority in your professional domain?
Whether you acknowledge it or not, prospective clients, recruiters and employers have deeply ingrained perceptions about the value you bring to the table and the values you stand for. Recruiters use these opinions to throw professionals into ridiculous pay brackets just 30 minutes into the first meeting.
Are any of these holding you back?
Do employers and recruiters offer you salaries ridiculously lower than your technical skillsets deserve, based on their opinions of your value?
Do you harbor ambitions to step out of a 9-5 monotonous role and start your own consulting business, but have no means to attract prospective clients?
Are you afraid of what will happen to you if your role is made redundant or outsourced?
Have you left so much money on the table because you lack the confidence and strategies to negotiate what you deserve?
Not to worry — we created this practical course to share proven strategies to develop a strong personal brand quickly.
The transformative power of EPB
Unlock the incredible power of personal branding
In today’s highly competitive marketplace, a strong personal brand is the most powerful weapon to stand out and become the obvious choice for employers and clients.
This course will help you to quickly develop and sustain an outstanding personal brand.
The good news is that personal branding is no longer a preserve for a few self-anointed influencers. Any professional can apply the learning from this course to build and monetise a strong personal brand.
Transform your career and secure the recognition and salary you deserve.
Outshine your colleagues at work
You will outshine your colleagues at work and earn the respect of your peers and executives. That makes you the obvious choice for the next executive role.
Step out of a 9-5 role, any time
You will be able to set up a thriving consulting business whenever you choose. Your thought leadership becomes your business card — a powerful magnet to attract prospects — and clients will compete for your expertise.
Gain leverage
Executive search agents will constantly knock on your door. Employers will ask you how much you want, and start-ups will invite you to join their advisory boards.
Get paid to share your expertise
You will be invited to speak at high-profile conferences, further boosting your network. Over time, businesses and conference organisers will pay you to share your expertise, creating multiple streams of income.
Align your work with your passion
By aligning your work with your deepest passions, work will never feel like work again.
Proof points
8h 30m Of self-paced video content, adjustable to your schedule
2–3 hours Per week of self-paced learning
12 months Of full access to lectures and transcripts
35+ Countries where we have trained professionals and executives
Course curriculum
Four tutorials you can take at your own pace.
The course moves from why personal branding matters, through the strategy and the communication craft, to the many ways a strong brand can be monetised.
Why personal branding matters
Why personal branding matters, plus case studies of Phil’s and Jaime’s career-acceleration journeys. Creating your vision, values and mission statement, getting noticed and standing out, learning to deal with rejection, engaging your audience, cultivating authenticity, scaling your LinkedIn network and keeping your connections engaged.
Developing an effective personal branding strategy
Aligning your passion and your expertise, and finding your niche. Developing an effective personal branding strategy, building your personal branding plan and a six-month action plan, and managing the risks along the way.
Communicating with persuasion and impact
Producing compelling, cost-effective and high-quality videos. Using the hero’s journey to craft sticky narratives, and writing with persuasion and impact.
Monetising your personal brand
Getting promoted and negotiating your salary, attracting your ideal consulting clients, accelerating your professional services career, and publishing a thought leadership book.
What you will achieve
By the end of the course, you will be able to:
- Understand what personal branding is and why it is a game-changer for technical professionals.
- Learn how the course facilitators leveraged their strong personal brands to radically accelerate their careers and create the lives they wanted.
- Understand why the most powerful part of your personal brand is your story.
- Leverage the power of LinkedIn to boost your reach and influence.
- Anchor your personal branding journey on a clear vision, mission statement and roadmap.
- Blend your deepest passion and expertise to address your audience’s pain points — developing skills clients are willing to pay a premium for.
- Create consistently outstanding, highly engaging thought leadership through writing with clarity, impact and persuasion.
- Become a stellar storyteller and create engaging, authentic videos that convert.
- Repurpose inevitable adversity towards your growth.
- Embrace authenticity to create a large base of connections that like, trust and know you.
- Master proven strategies to interview more effectively and negotiate your way to a higher salary.
- Understand various ways to monetise your personal brand.
How you will learn
Study when it suits you. Anywhere, any time.
EPB is designed for busy professionals: all learning happens online, so you watch the pre-recorded modules in your own time, at a pace comfortable for you.
Self-paced pre-recorded lectures
We condense years of experience into an eight-hour, easy-to-understand online course. Simply log on whenever you can and consume as much or as little content as you have time for.
Transcripts for every video
Transcripts for all online videos are available for those who prefer reading, so you can work through the material in whichever format suits you.
On the web and in your pocket
All our leadership programs are delivered on the web on our dedicated Cyber Leadership Hub, and on iOS and Android on our Cyber Leaders app.
Publish your digital certificate
On successful completion you receive a Credly digital badge, which you can use in email signatures and digital resumes, and on social media sites such as LinkedIn, to easily communicate your credentials.
Learn from industry-leading experts
Taught by three practitioners who built their own brands
EPB is led by seasoned professionals — experts in their field who have leveraged their personal brands to create the careers they want.
Phil Zongo
Chief Executive Officer, Cyber Leadership Institute
Bestselling author and global keynote speaker. Phil’s thought leadership has been published across dozens of high-profile magazines and journals and has won multiple awards, including the 2017 ISACA Global Best Article / Book Award. Named in the Global Top 100 Most Influential People of African Descent (MIPAD, New York) and one of the Top 7 Global Cyber Security Leaders in 2023 by Security Magazine and ISACA.
Darren Argyle
Chairman, Cyber Leadership Institute
A Top 100 Global CISO and an accomplished executive with close to 20 years of international cyber risk and security experience — hands-on leadership, strategic C-level and board direction, and program execution. Named in the Top 100 Chief Information Security Officers globally in 2017 and the Top 100 Global IT Security Influencers in 2018.
Jaime Cohen
Executive communication coach · CEO, The Right Words
A globally acclaimed speaker who has helped thousands of senior professionals sharpen their messaging and their brands. With posts generating millions of views, Jaime was named one of the Top 75 Influential Voices on LinkedIn. She hosts the LinkedIn Live show “Tough Conversations” and has developed communication courses for LinkedIn.
Enrol in EPB
Transform your career and secure the recognition you deserve.
A comprehensive online course you can take at your own pace, led by three practitioners who used their own personal brands to build the careers they wanted.
US$875 one-off
Excluding applicable GST or VATDiscounted prices are available for multiple enrolments from the same organisation
7-day full money-back guarantee
Your enrolment includes
- 8 hours and 30 minutes of self-paced video lectures
- Four tutorials covering strategy, communication and monetisation
- Transcripts for every video, for those who prefer reading
- 12 months of full access to all course content
- Access on the web and on the Cyber Leaders iOS and Android app
- A Credly digital badge on completion
- 7-day full money-back guarantee
- No prior experience or qualifications required
- Discounts available for multiple enrolments from the same organisation
7-day full money-back guarantee
After training and educating thousands of cyber security professionals and executives in more than 35 countries through our books and courses, we are confident you are going to love this course and gain the skills, confidence and relationships you need to take your career to the next level. If you aren’t deeply satisfied with the first 7 days, simply let us know and we’ll give you a full refund — our support team responds within 5 business days.
Frequently asked questions
Everything you need to know
What kind of professionals should enrol in the course?
EPB is for any professional seeking to gain industry respect, accelerate into an executive role, boost their earnings, or become an authority in their professional domain. Simply put, the course is designed to help highly ambitious professionals run away from competition.
What kind of experience is required?
No prior experience or qualifications are required to enter the course.
Where are you located?
Our headquarters is located right in the heart of the central business district in Sydney, Australia, where our Chairman, Darren Argyle, currently resides. Our CEO, Phil Zongo, is based on the Gold Coast, Australia. Jaime Cohen, our executive communications expert, lives in the U.S.A.
What are my payment options?
Full payment — via credit card or bank transfer — must be received before you can get access to the course materials.
How long is the course?
The learning content is self-paced, and we have carefully designed it to fit your busy schedule. The course consists of 8 hours and 30 minutes of video content, which can be consumed at your own pace.
How do you deliver the course?
We have designed EPB to cater for busy professionals. All learning happens online so that participants can watch the pre-recorded modules in their own time, at a pace comfortable for them. Transcripts for all online videos are also available online for those who prefer reading.
Who delivers the course?
EPB is led by seasoned professionals Phil Zongo, Jaime Cohen and Darren Argyle — experts in their field who have leveraged their personal brands to create the careers they want.
Who do I contact for any queries that arise throughout the course?
If you have a question specific to Phil, Jaime or Darren, you can contact them via the email system within the Cyber Leaders app.
How long will I have access to the videos and materials?
Upon registration, you will have continued full access to the program content — online lectures and transcripts — for 12 months.
How long have you been running the course?
Our first official cohort was November 2021. That said, all facilitators have mentored dozens of professionals to become respected industry authorities within their respective domains.
How will people know I have completed the course?
Once you have fulfilled the EPB requirements, you will receive a Credly digital badge that you can use to showcase your solid grasp of personal branding on LinkedIn or other platforms that matter to you. Credly, trusted by several large global brands, hosts the largest and most connected digital credential network.
Are there any exams, assignments or tests?
There is no standard exam or test at the end of EPB. To receive their EPB digital badge, however, participants must mark all modules as completed.
What if, in week one, I feel the course is not right for me?
If you aren’t deeply satisfied with the first 7 days of our industry-leading course, we’ll issue a full refund. Just submit your request to our support team and they will respond within 5 business days.
Tell me about the registration process and costs.
For more information about Elevate Your Personal Brand, please download our course prospectus using the form below.
Download the course prospectus
Complete the form below to get the full details of Elevate Your Personal Brand delivered to your inbox.
- The full tutorial-by-tutorial course outline
- Facilitator profiles and what each of them teaches
- Pricing, access terms and multiple-enrolment discounts
Our team responds within 1 business day.