Elevate Your Personal Brand | Cyber Leadership Institute

Unlock the Incredible Power of Personal Branding

Game-changing personal branding program for technical professionals

Elevate Your Personal Brand (EPB)

A comprehensive online course you can take at your own pace.

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COURSE LENGTH

8 hours and 30 minutes

(self-paced)

COURSE FEE

USD 875

excl. GST/VAT

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Course preview

Discounted prices are available for multiple enrollments from the same organization.

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COURSE PREVIEW

To preview Elevate Your Personal Brand course content, please watch the videos below.

Tutorial 1: Why personal branding matters

1.1.a. Why personal branding matters - Part 1

1.1.b. Why personal branding matters - Part 2

1.2.a. Case Study - Phil's Career Acceleration Journey - Part 1

1.2.b. Case Study - Phil's Career Acceleration Journey - Part 2

1.3.a. Case Study - Jaime's Career Acceleration Journey Part 1

1.3.b. Case Study - Jaime's Career Acceleration Journey - Part 2

1.4.a. Creating your vision, values and mission statement - Part 1

1.4.b. Creating your vision, values and mission statement - Part 2

1.5.a. Getting noticed and standing out - Part 1

1.5.b. Getting noticed and standing out - Part 2

1.6.a. Learning to deal with rejection - Part 1

1.6.b. Learning to deal with rejection - Part 2

1.7. Engaging your audience

1.8. Cultivating authenticity

1.9. Scaling your LinkedIn network

1.10. Keeping your connections engaged

Tutorial 2: Developing an effective personal branding strategy

2.1. Aligning your passion and your expertise

Finding your niche

2.3.a. Developing an effective personal branding strategy - Part 1

2.3.b. Developing an effective personal branding strategy - Part 2

2.3.c. Developing an effective personal branding strategy - Part 3

2.4. Personal Branding Plan

2.5. Six-Month Action Plan

2.6.a. Managing risks - Part 1

2.6.b. Managing risks - Part 2

Tutorial 3: Communicating with persuasion and impact

3.1.a. Producing compelling, cost-effective and high-quality videos- Part 1

3.1.b. Producing compelling, cost-effective and high-quality videos- Part 2

3.1.c. Producing compelling, cost-effective and high-quality videos- Part 3

3.2. Using the hero's journey to craft sticky narratives

3.3.a. Writing with persuasion and impact - Part 1

3.3.b. Writing with persuasion and impact - Part 2

3.3.c. Writing with persuasion and impact - Part 3

3.3.d. Writing with persuasion and impact - Part 4

Tutorial 4: Monetizing your personal brand

4.1.a. Getting promoted and negotiating your salary - Part 1

4.1.b. Getting promoted and negotiating your salary - Part 2

4.1.c. Getting promoted and negotiating your salary - Part 3

4.1.d. Getting promoted and negotiating your salary - Part 4

4.2.a. Attracting your ideal consulting clients - Part 1

4.2.b. Attracting your ideal consulting clients - Part 2

4.3.a. Accelerating your professional services career - Part 1

4.3.b. Accelerating your professional services career - Part 2

4.4.a. Publishing a thought leadership book - Part 1

4.4.b. Publishing a thought leadership book - Part 2

4.4.c. Publishing a thought leadership book - Part 3

LEARN FROM INDUSTRY-LEADING EXPERTS

Phil Zongo

Bestselling Author | CEO, Cyber Leadership Institute

Phil Zongo is the Chief Executive Officer of the Cyber Leadership Institute (CLI) and a global keynote speaker. He is a bestselling author whose thought leadership has been published across dozens of high-profile magazines and journals. He has won multiple awards for outstanding thought leadership, including: 2017 winner of the ISACA Global Best Article / Book Award and named in the Global Top 100 Most Influential People of African Descent (MIPAD - New York). Named as one of the Top 7 Global Cyber Security Leaders in 2023 by the Security Magazine and ISACA.

Jaime Cohen

Named Top 75 Influential Voices on LinkedIn | Executive Communication Coach

Jaime Cohen is CEO of The Right Words, a globally acclaimed speaker and executive communications coach who has helped thousands of senior professionals sharpen their messaging and brands. With posts generating millions of views, Jaime was named Top 75 Influential Voices on LinkedIn. She’s the host of a LinkedIn Live show called “Tough Conversations” and has developed communication courses for LinkedIn.

Darren Argyle FCIIS

Top 100 Global CISO | Chairman, Cyber Leadership Institute

Darren is an accomplished executive with close to 20 years of international cyber risk and security experience and broad expertise in providing hands-on leadership, strategic C-Level / Board direction, and program execution. He was named in the Top 100 Chief Information Security Officers globally in 2017 and the Top 100 Global IT Security Influencers in 2018.

As featured on...

Do you want to gain industry respect, accelerate into an executive role, boost your earnings, or become an authority in your professional domain?

Whether you acknowledge it or not, you already have a personal brand. Prospective clients, recruiters, and employers have deeply ingrained perceptions about the value you bring to the table and the values you stand for. Recruiters use these opinions to throw professionals into ridiculous pay brackets just 30 minutes into the first meeting.

Are any of these holding you back?

Are you sick of having your strong technical skill sets overlooked during promotions while your technically inferior peers accelerate into executive roles?
Do employers and recruiters offer you salaries ridiculously lower than your technical skillsets deserve based on their opinions of your value?
Do you harbor ambitions to step out of a 9-5 monotonous role and start your own consulting business but have no means to attract prospective clients?
Are you afraid of what will happen to you if your role is made redundant or outsourced?
Have you left so much money on the table because you lack the confidence and strategies to negotiate what you deserve?

Not to worry, we have created this practical course to share proven strategies to develop a strong personal brand quickly.

Unlock the Incredible Power of Personal Branding

In today’s highly competitive marketplace, a strong personal brand is the most powerful weapon to stand out and become the obvious choice for employers and clients. This course will help you to quickly develop and sustain an outstanding personal brand.

It will provide you with several benefits, including:

You will outshine your colleagues at work and earn the respect of your peers and executives. That makes you the obvious choice for the next executive role.
You will be able to step out of a 9-5 role and set up a thriving consulting business anytime. Your thought leadership becomes your business card, a powerful magnet to attract prospects. Clients will compete for your expertise, and when you tell your peers your daily consultancy fees, they will just exclaim, Wow!
You will gain leverage. Executive search agents will constantly knock on your door. Employers will ask you how much you want, and start-ups will invite you to join their advisory boards.
You will be invited to speak at high-profile conferences, further boosting your network. Over time, businesses and conference organizers will pay you to share your expertise, creating multiple streams of income.
By aligning your work with your deepest passions, work will never feel like work again.

The good news is that personal branding is no longer a preserve for a few self-anointed influencers. Any professional can apply the learning from this course to build and monetize a strong personal brand.

Transform your career and secure the recognition and salary you deserve.

By the end of the course, you will be able to:

Understand what personal branding is and why it is a game-changer for technical professionals.
Learn how course facilitators leveraged their strong personal brands to radically accelerate their careers and create the lives they wanted.
Understand why the most powerful part of your personal brand is your story.
Leverage the power of LinkedIn to boost your reach and influence.
Anchor your personal branding journey on a clear vision, mission statement and roadmap.
Blend your deepest passion and expertise to address your audience’s pain points (develop skills clients are willing to pay a premium for).
Create consistently outstanding, highly engaging thought leadership through writing with clarity, impact, and persuasion.
Become a stellar storyteller and create engaging, authentic videos that convert.
Repurpose inevitable adversity towards your growth.
Embrace authenticity to create a large base of connections that like, trust, and know you.
Master proven strategies to interview more effectively and negotiate your way to a higher salary.
Understand various ways to monetize your personal brand.

How you will learn

Elevate Your Personal Brand Pathway consists of self-paced pre-recorded lectures. We condense years of experience into an eight-hour easy-to-understand online course. Simply log on whenever you can and consume as much or as little content as you have time for!

Course Length

8 hours and 30 minutes

(adjustable to your schedule)

Effort

2-3 hours per week

(of self-paced learning)

7 DAY RISK-FREE GUARANTEE

After training and educating 1,000s of cyber security professionals and executives in more than 35 countries through our books and courses, we are confident you are going to love our course and gain the skills, confidence and relationships you need to take your career to the next level. If you aren't deeply satisfied with the first 7 days of our industry-leading course, simply let us know and we'll give you a full refund.

Find out more

PUBLISH YOUR DIGITAL CERTIFICATE

Upon successful completion of Elevate Your Personal Brand Pathway, you will receive a Credly digital badge which you can use in email signatures and digital resumes and on social media sites such as LinkedIn to easily communicate your credentials.

STUDY WHEN IT SUITS YOU. ANYWHERE, ANY TIME

All our leadership programs are delivered on the web on our dedicated Cyber Leadership Hub and iOS and Android on our Cyber Leaders app.

FREQUENTLY ASKED QUESTIONS

What kind of professionals should enroll into the course?

Elevate Your Personal Brand Pathway is for any professional seeking to gain industry respect, accelerate into an executive role, boost their earnings, or become an authority in their professional domain. Simply put, the course is designed to help highly ambitious professionals run away from competition.

What kind of experience is required?

No prior experience or qualifications are required to enter the course.

Where are you located?

Our headquarters is located right in the heart of the central business district in Sydney, Australia, where Phil Zongo currently resides.

Our CLI chairman Darren Argyle, originally from the United Kingdom, lives in Singapore, where he works as the Global Chief Information Security Risk Officer at Standard Chartered Bank.

Jaime Cohen, executive communications expert, lives in the U.S.A.

What are my payment options?

Full payment — via credit card or bank transfer — must be received before you can get access to the course materials.

How long is the course?

The learning content is self-paced, and we have carefully designed it to fit your busy schedule. The course consists of 8 hours and 30 minutes of video content which can be consumed at your own pace.

How do you deliver the course?

We have designed EPB to cater for busy professionals. All learning happens online so that participants can watch the pre-recorded modules in their own time, at a pace comfortable for them. Transcripts for all online videos are also available online for those who prefer reading.

Who delivers the course?

EPB is led by seasoned professionals, Phil Zongo, Jaime Cohen, and Darren Argyle, experts in their field who have leveraged their personal brands to create the careers they want.

Who do I contact for any queries that arise throughout the course?

If you have a question specific to Phil, Jaime, or Darren, you can contact them via the email system within the Cyber Leaders app.

How long will I have access to the videos/materials?

Upon registration, you will have continued full access to the program content (online lectures and transcripts) for 12 months.

How long have you been running the course?

Our first official cohort was November 2021. That said, all facilitators have mentored dozens of professionals to become respected industry authorities within their respective domains.

How will people know I have completed the course?

Once you have fulfilled the EPB requirements, you will receive a Credly digital badge that you can use to showcase your solid grasp of personal branding on LinkedIn or other platforms that matter to you. Credly, trusted by several large global brands, hosts the largest and most connected digital credential network.

Visit their website for more information https://info.credly.com/

Are there any exams, assignments, or tests?

There is no standard exam or test at the end of EPB. To receive their EPB digital badge, however, participants must mark all modules as completed.

What if, in week one, I feel the course is not right for me?

If you aren't deeply satisfied with the first 7 days of our industry-leading course, simply let us know, and we'll give you a full refund.

Tell me about the registration process/costs/how do I get my name added to the list?

For more information about our Elevate Your Personal Brand Pathway, please download our course prospectus.

Download Elevate Your Personal Brand Prospectus.pdf

Would it be possible to see a sample of the content of the course?

To access a free sample of the content, please click below.

Go to Demo version

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